Friday 13 September 2013

Yahoo Now Has 800 Million Users – CEO


Yahoo boss, Marissa Mayer

Yahoo boss Marissa Mayer says the internet
company now has about 800 million
worldwide users, a 20 per cent increase since
she was lured away from Google 15 months
ago to steer a turnaround. The gain disclosed on Wednesday at a
technology conference in San Francisco is the
latest evidence of the progress that Yahoo is
making under Mayer’s leadership. The Sunnyvale, California, company’s stock
has nearly doubled since Mayer came aboard,
though she and analysts say that gain
primarily stems from the value of Yahoo’s
holdings in China’s rapidly growing Alibaba
Group. Mayer says the figure for the 800 million
Yahoo users doesn’t include the traffic that the
company has picked up from its $US1.1 billion
acquisition of internet blogging service
Tumblr earlier this year. Despite the increased traffic, Yahoo is still
struggling to boost its online advertising
revenue – the main way that the company
makes money. In recent quarters, Yahoo’s ad
revenue has been barely rising while Google
and another rival, Facebook, have been thriving. Mayer says she believes it her strategy for
accelerating Yahoo’s revenue growth will
require at least three years to unfold. Yahoo’s stock shed 29 US cents on
Wednesday to close at $US29.19.

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