BBM, the icon for mobile social network, that was initially an exclusive right of Research in Motion (RIM), maker of BlackBerry phone, has been extended to Android and iPhone with effect from today. According to BlackBerry, it would begin rolling out the service on Android and iPhone smartphone around the world from September 21.
The BBM will be available for Android on September 21 and iPhone on September 22, 2013, according to a statement from BlackBerry.
The BBM is an instant mobile to mobile messaging service with privacy and control by BlackBerry and was hitherto exclusive to only BlackBerry phones. Previously exclusive to BlackBerry smartphones, BBM will be available as a free download in Google Play and the App StoreSM. Customers will be able to download BBM by visiting www.BBM.com from their smartphone browser, BlackBerry said.
Announcing the new plan to extend the BBM service to iPhone and Android smartphones, Executive Vice President for BBM at BlackBerry, Mr. Andrew Bocking said "BBM is a very engaging messaging service that is simple to use, easy to personalise and has an immediacy that is necessary for mobile communications." He added, “With more than a billion Android, iOS, and BlackBerry smartphones in the market, and no dominant mobile messaging platform, this is absolutely the right time to bring BBM to Android and iPhone customers.” BBM Chat, which is one of the features of the service, allows customers to enjoy real, immediate conversations with friends on Android, iPhone and BlackBerry smartphones.
"Not only does BBM let you know that your message has been delivered and read, it also shows you that your friend is responding to the message More than chat – With BBM you can share files on your phone such as photos and voice notes, all in an instant," Bocking said.
Another feature of BBM is keeping group in the loop.nIt allows Multi-person chat and the BBM Group allows up to 30 friends to chat together, and go a step further than multi-chat by sharing photos and schedules. With Broadcast Message, people can send messages out to all their BBM contacts at once.
The BBM also allows customers to post a personal message, profile picture and current status, and it gives a unique Personal Identification Number (PIN) that maintains customer privacy. The BBM will be available as a free download for Android smartphones running Ice Cream Sandwich and Jelly Bean beginning from September 21, while the BBM for iPhones running iOS 6 and iOS 7 will become available for each market on the App Store on September 22. According to BlackBerry, BBM Channels would from next year, provide a forum for active, real conversations between customers and the people, brands, celebrities, artists, service providers, communities among others. BlackBerry is global player in wireless innovation, that revolutionised the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of
our millions of customers around the world by continuously pushing the boundaries of mobile experiences.
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