Samsung Introduces Bottom-Mounted Freezer Refrigerator

Samsung Electronics West Africa, a global player in digital home appliances has announced the introduction of its new Bottom Mounted Freezer refrigerator. The new refrigerator, which automatically adjusts cooling speed in response to temperature fluctuations for more energy efficiency and to strengthen durability, affirms Samsung’s dedication to providing appliance innovations that deliver unparalleled performance, greater flexibility, superior organisation and more convenience for today’s busy families. With the new Bottom Mounted Freezer, Samsung brings powerful technology innovations into the home, empowering families to get more out of their appliances and enabling households to run more efficiently and harmoniously. The new refrigerator features Samsung’s superior Digital Inverter Compressor that strengthens durability and improves energy efficiency and cooling performance by automatically adjusting across five speeds of RPM in response to cooling demands. Whether due to frequent door openings, a hot plate of food or outside temperature changes, the compressor reacts to either rapidly provide cold air or slow down to reduce unnecessary energy consumption. Samsung’s compressor operates only in case of need, producing less noise. Announcing the new refrigerator, Product Manager, Refrigerators, Samsung Electronics West Africa, Manmohan Chandroth, said: “In many ways, the refrigerator is at the heart of the kitchen, experiencing a lot of physical demands and activity throughout the day,” He said “In addition to small temperature changes that come from frequent door openings, we also thought about situations in which a home’s electricity supply may be unstable with spikes and power cuts. This will damage a refrigerator over time. And if it breaks, it causes a huge amount of stress and takes significant time, money and effort to fix or replace." At Samsung, we pride ourselves on always thinking ahead to what our consumers will need, and our new Bottom Mounted Freezer Refrigerator thoughtfully delivers on providing real solutions with unprecedented technology, durability and design, he added. Samsung’s new Bottom Mounted Freezer Refrigerator offers several other category-first features that highlight convenience.